Selected Clients
Strategic generative and evaluative research in service of design solutions.
Leveraging primary and secondary research to inform strategic initiatives and product roadmaps.
Executing upon strategy using in-depth knowledge of design best practices across devices.
Strategic design consultancy services, focused on leveraging human-centered research methodologies to identify and solve for complex business challenges.
Managed multidisciplinary project teams to design human-centered experiences across a wide range of industries, including Energy, Entertainment, Financial Services, Hospitality, Insurance and Telecommunications. Led the definition of strategic initiatives and actionable roadmaps based on generative and evaluative design research.
Key achievements: Fostered a culture of collaboration and innovation within project teams, resulting in creative problem-solving and the development of innovative solutions across clients’ industries.
Led several high-profile strategic design engagements, day-to-day management of multidisciplinary product design teams up to 15. Supported go-to-market endeavors.
Key achievements: Influential in securing repeat business, introduced new conceptual frameworks for research and iteration resulting in increased research synthesis velocity.
Supported a broad range of product design engagements, clients included international car rental and sales, luxury consumer goods and energy. Co-led engagements rooted in user research and an iterative design process.
Key achievements: Introduced an innovative content management framework to streamline collaboration on complex projects, significantly enhancing collaboration efficiency between designers, copy writers and developers.
Led design and development teams during client intake, concept and implementation. Leading role in new business development, served international clients.
Key achievements: Critically involved in more than a dozen winning client pitches and proposals.
Additional role as the lead for a team focused on creative solutions for media companies. Primary operational client liaison, reported directly to senior studio leadership.
Key achievements: Coordinated team to develop innovations, such as visual storytelling frameworks, for client offerings.
Interaction and visual design for industry leading national and international companies and organizations such as KPN, the Dutch government, ING, Unive and regional publisher NDC|VBK.
Key achievements: Co-led design and development teams during projects, mentored junior employees.
Excellent client retention and new business generation, raised product quality level by introducing new digital workflows and standards compliant code conventions, mentored junior employees.
Bachelors Degree, Communication - Hanzehogeschool Groningen / Hanze University of Applied Sciences Groningen — Groningen (NL)