Peter van Aller — Design leadership
Research, strategy, design & execution
Experienced design leadership across enterprise and independent products.
Selected clients
IBM Engagement in 2015 to explore future-state Watson functionality — if only we'd known 
AT&T Several engagements around customer service and sales enablement. 
BP Design thinking engagement to connect disparate departments of the organization. (Yes, I still think design thinking has a place). 
BSWH Physician scheduling app, 1:1 interviews with GPs and specialists to uncover pain points. Partial inspiration for fieldnote.health looking back. 
Dell Internal event orchestration: the interaction events team was inundated with requests and needed a streamlined internal tool to either self-help or escalate to a bespoke approach when required.
Freeport Rethinking Short-range Mine Planning
Frontier A complete overhaul of an outdated legacy STB and mobile platform, introducing a next-generation customer viewing experience — accounting for the continuing emergence of multi-input viewing options, the growing importance of mobile, and streaming's ever-increasing reach.
Smithsonian Work for the National Museum of African American History and Culture (NMAAHC) during the height of the COVID pandemic. No museum access but we did some great (non-sharable) work. 
State of Texas How to better renew your driver's license, how to better log in to the other surfaces residents need. I feel we moved the needle.
TAG Heuer The 2016 TAG Heuer Connected watch was something to behold in terms of early stage connectivity on a luxury smart watch. I helped define some of the apps' functionality within the restricted Google ecosystem. 
Walmart AI Assortment, how can we have the people managing what goes into the aisles have less manual work to focus on. Early stage machine learning circa 2019.