Peter van Aller — Design leadership
Design leadership that ships.
Enterprise strategy and research skills, applied with the speed and ownership of an indie build.
Selected clients
IBM 2015 engagement exploring future-state Watson functionality — early conversational AI concepts, years ahead of the market.
AT&T Multiple engagements redesigning customer service flows and sales enablement tools for frontline teams.
BP Cross-departmental design thinking engagement, aligning disparate teams around a shared problem-solving framework.
BSWH Physician scheduling app built on 1:1 interviews with GPs and specialists — early groundwork that later shaped Fieldnote.
Dell Internal event-orchestration tool that let an overloaded events team self-serve routine requests and escalate only what needed a bespoke approach.
Freeport Journey-mapped the day-to-day short-range mine planning process to surface pain points across field and office teams.
Frontier Overhauled a legacy set-top-box and mobile platform into a next-generation viewing experience built for multi-device, streaming-first households.
Georgia Tech Developed an integrated strategy for student engagement across digital learning environments.
Smithsonian Design work for the National Museum of African American History and Culture, delivered fully remote during the height of the COVID pandemic.
State of New Mexico An interactive blueprint microsite for New Mexico's Health and Human Services Department — prioritized recommendations for a contact center that works for every resident, including underserved Native American communities.
State of Texas Redesigned driver's license renewal and cross-agency login flows for Texas residents — reduced steps, fewer dead ends.
TAG Heuer Helped define app functionality for the 2016 TAG Heuer Connected watch, working within Google's restricted smartwatch ecosystem.
Toyota Concepted online car-purchase and test-drive planning experiences.
Walmart AI-assisted assortment planning — reduced manual work for the teams deciding what goes on the shelf. Early-stage ML, 2019.