Resume.

Work Experience

1. TrendAI

   Remote — Austin, TX

   1. Sr. Manager, UI/UX Web Design

      Aug 2024 — Present

      Leads a four-designer team responsible for TrendAI's global marketing surface: 14 regional builds under one brand family, serving audiences from security analysts to CISOs and CEOs.

      • Rebuilt design-system discipline across a multi-region surface that had drifted, improving consistency and cutting build time and defects.
      • Moved a distributed team across time zones onto a modern, AI-assisted design-ops workflow, cutting design-to-publish time from 2 weeks to 3 days on average.
      • Introduced automated daily QA across all regional builds, catching regressions before customers do.
      • Currently directing a ground-up redesign of the global site.

2. Woest Design Strategy

   Austin, TX

   1. Principal & Founder

      Jan 2015 — Present

      Independent strategic design practice, running alongside employed roles. Human-centered research applied to messy business problems.

      Most recent work: Fieldnote — a health product designed and built end-to-end, including two native Swift iOS apps. Strategy, research, UX, visual design, and code.

3. Accenture Song (Fjord)

   Austin, TX

   1. Design Director

      Dec 2021 — Dec 2023

      Led multidisciplinary teams designing human-centered experiences across Energy, Entertainment, Financial Services, Hospitality, Insurance, and Telecommunications. Turned generative and evaluative research into strategic roadmaps that clients funded and shipped, including a citizen engagement strategy for the State of Tennessee to close broadband gaps for residents.

   2. User Experience Lead

      Sep 2017 — Nov 2021

      Has managed designers continuously since this role. Ran high-profile strategic engagements with product design teams of up to 15. Directed design research and service design for New Mexico HSD's consolidated customer service center, synthesizing 486 field observations into six design pillars. Introduced research and iteration frameworks that sped up synthesis by 50%.

   3. Senior User Experience Designer

      May 2015 — Sep 2017

      Research-led, iterative product design for international clients in car rental, luxury consumer goods (including a smart watch for TAG Heuer), and energy. Built a content-management framework that streamlined how designers, copywriters, and developers collaborated on complex projects.

4. Clockwork, part of Ordina (now Sopra Steria)

   Amsterdam (NL)

   1. Interaction Designer, Media & Publishing Team Lead & Digital Strategist

      May 2006 — Jun 2014

      Eight years, three roles: Senior Interaction Designer → Media & Publishing Team Lead → Digital Strategist. Designed for KPN, ING, Univé, NDC|VBK, and the Dutch government; led the studio's media & publishing team; and was critically involved in more than a dozen winning pitches as the practice grew.