Profile
- Twenty years across enterprise software, agency work, and solo products. Research first, strategy that enhances delivery through design that ships, fast. I’ve led teams up to fifteen designers, copywriters and engineers — from initial brief through detailed design and developer handoff. Equally comfortable in regulated industries (energy, financial services, telecom, healthcare) and consumer products. The discipline travels well. AI fluent where it earns its place. Hand-curated where craft still wins. Both with purpose.
Expertise
Research
Generative and evaluative research that grounds strategy and design in real behavior: ethnographic fieldwork, discovery, and usability testing.
Strategy
Translating research into direction — digital strategy, service design, and information architecture that scales across an organization.
Design
Human-centered design from systems to surface: UX, UI, content, and conversational design, backed by prototyping and design ops.
Leadership
Running cross-functional teams and setting design direction, from workshop facilitation through day-to-day team management.
Skills
- Content Design
- Conversational Design
- Cross-Functional Team Leadership
- Design Direction
- Design Systems
- Design Thinking Facilitation
- Digital Strategy
- Discovery Research
- Ethnographic Research
- Evaluative Research
- Human-Centered Design
- Information Architecture
- Prototyping
- Service Design
- Style Guides & Design Ops
- Team Management
- UX Design
- Usability Testing
- User Research
Tools
- Figma
- FigJam
- Framer
- Adobe Creative Suite
- Miro
- Mural
- Microsoft Office Suite
- Notion
- AI Design & Prototyping Tools (Claude, OpenAI, etc.)
Selected clients
IBM 2015 engagement exploring future-state Watson functionality — early conversational AI concepts, years ahead of the market.
AT&T Multiple engagements redesigning customer service flows and sales enablement tools for frontline teams.
BP Cross-departmental design thinking engagement, aligning disparate teams around a shared problem-solving framework.
BSWH Physician scheduling app built on 1:1 interviews with GPs and specialists — early groundwork that later shaped Fieldnote.
Dell Internal event-orchestration tool that let an overloaded events team self-serve routine requests and escalate only what needed a bespoke approach.
Freeport Journey-mapped the day-to-day short-range mine planning process to surface pain points across field and office teams.
Frontier Overhauled a legacy set-top-box and mobile platform into a next-generation viewing experience built for multi-device, streaming-first households.
Georgia Tech Developed an integrated strategy for student engagement across digital learning environments.
Smithsonian Design work for the National Museum of African American History and Culture, delivered fully remote during the height of the COVID pandemic.
State of New Mexico An interactive blueprint microsite for New Mexico's Health and Human Services Department — prioritized recommendations for a contact center that works for every resident, including underserved Native American communities.
State of Texas Redesigned driver's license renewal and cross-agency login flows for Texas residents — reduced steps, fewer dead ends.
TAG Heuer Helped define app functionality for the 2016 TAG Heuer Connected watch, working within Google's restricted smartwatch ecosystem.
Toyota Concepted online car-purchase and test-drive planning experiences.
Walmart AI-assisted assortment planning — reduced manual work for the teams deciding what goes on the shelf. Early-stage ML, 2019.Built with Next.js and Sanity, deployed on Vercel. Plain CSS on a custom token system — no framework. View Transitions and scroll-driven animation doing the visual storytelling. Designed and coded by me with help from AI.Triple checked for security, accessibility and performance.